Marketing your online business was it something you planned? This isn’t the same as marketing your offline business. Attracting strangers to your business, entertaining them, and converting them into leads and closing the sale are all difficult tasks. The internet is a very crowded place. The competition is fierce. If you want to run a business that is successful, you must do what you say. This is where search engine optimization plays a crucial role. Research shows that 44% of consumers begin their search after purchasing a product or service. It is essential for an e-commerce website to rank highly in search results. This is why SEO is so important. Keywords for E-commerce is crucial in this regard.
A variety of keywords: It is important to understand that you can choose between two types of keywords when doing keyword research – Short Tail and Long Tail keywords.
Why are Long Tail Keywords Preferred?
Higher conversion rate
Long-tail keywords are highly valuable because they are specific. Users who enter these queries show that they are more knowledgeable, have higher intent and are more likely to convert than users who are entering broad queries. This means that even though there is less traffic from overall searches, the quality of traffic comes from these searches dramatically increases. This is how you can determine which value is greater.
- 100 visitors from a broad keyword but only 5 converting to the site?
- Only 15 people visit the site via a long-tail keyword, but 10 convert?
This traffic will be more valuable.
Second, because long-tail Keywords for E-commerce are more diverse than generic keywords with high search volumes, there is less competition. This is because the search volume for “tents”, while less competitive, will be much higher than for “wind-resistant lightweight backpacking shelters”. Thus, sites will rank higher in search results. This strategy requires pages to be optimized and organized in a way that is targeted at specific topics. This doesn’t mean that every page of a website should be hyper-niche. However, each page should be optimized for a specific purpose.
Long-tail keywords are easy to find
Put on your “User Hat”
Try to put yourself in the shoes of the user, and get creative with the way you look at search behavior. You can think about what a buyer would search for. This person would be more likely to search for “flux capacitors”, “capacitors”, or “1.21gigawatt flux capacitors”? It is clear that the user has moved beyond the browsing phase to the point where they are ready to convert. These queries are important, but will be harder to rank on and less likely end in a valuable conversion.
Research, Research and More Research
If in doubt, do your research. Learn more about the company and product. Ask the client to tell you about their product. They’ll use great terms to help you find long-tail keywords. Ask them about these terms. Ask them about industry terms and niche terms. This information can be used to create long-tail keywords with high specificity that rank higher than the competition.
If you are still in doubt then you can contact a digital marketing freelancer in Delhi for all your queries about your online business.